网站和Google页面 vs. 传单:为什么小企业应投资在线品牌建设 📈 

在意大利如果你经营一家餐厅、美容中心或杂货店,这里有一些数据和理由,说明为什么建立网站和Google My Business页面比分发传单更有效: 

  1. 搜索引擎主导品牌发现 🔍:最新数据显示,40.8% 的意大利用户通过搜索引擎发现新品牌、产品或服务。而传单的效果有限,因为大多数人可能会忽略它们。 
  1. 电视广告与口碑效应 📺👥:电视广告占36.6%但是成本非常高昂,并不适合中小企业。口碑推荐占30.7%当你有了一个完善的网站,你可以更好地吸引通过搜索引擎和口碑寻找信息的客户也是,而传单的覆盖简化了忠实客户进行口碑推荐,而传单的覆盖面和影响力则有限。 
  1. 社交媒体广告的增长 📱25.1% 的意大利用户通过社交媒体广告发现新品牌,这表明在线广告的重要性不断增加。相比之下,传单难以精准定位和吸引目标客户。 
  1. 持久影响力与成本效益 💰:传单通常会被忽略,但一个优化良好的网站和Google页面可以持续为你工作,并带来更高的投资回报率(ROI)。 

结论:尽管传单仍有其作用,但数据表明,投资于网站和Google My Business页面能大幅提升你的本地可见度,并通过搜索引擎和社交媒体吸引更多客户。要在竞争中脱颖而出,在线品牌建设至关重要。 

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